Not everyone has a lot of money to dump into extravagant marketing campaigns to boost online sales. Although a strong strategy can be worth the investment in the long run, you might not have the money right now. As a result, your sales could be lower than you would like. Luckily, your online business doesn’t have to suffer as long as you have the right website shopping cart.
Benefits of Coupons and Discounts
Although you’ll lose a small amount of money by offering discounts, it’s an excellent platform for marketing. People like the idea of saving money, and what better way is there than handing out coupon codes? This is especially effective when done through social media channels and email. One of the best parts is that it doesn’t have an upfront cost. Email and social sites like Facebook are free to use to share coupons and discounts.
Embedding Your Store
Speaking of the social element, being able to embed your store in the most popular platforms can be very helpful to generate sales. This goes beyond the simple blog post or sharing specific items on those websites. Essentially, you can turn social sites like Facebook, Twitter and other blogs into miniature store fronts. Using a direct checkout platform, customers can buy items directly from those online venues.
Search Engine Optimization
A shopping cart that automates search engine optimization takes a great deal of the work from you. This also means you will spend less to have a professional code your site for SEO. As a great deal of your website’s traffic will originate from search engines, optimization is key to future success. Just make sure your product descriptions are informative.
Automatic Upselling
Upselling has proven to be a viable method to increase income by further engaging the customer to buy relevant items. Without spending additional money on advertising for specific products, consumers can decide to add the items after the initial sell. This means you keep the income from the first purchase while possibly creating another immediate sale.
Automated Email
Email marketing is one of the most cost-efficient solutions for marketing to-date. Targeted campaigns don’t cost extra while allowing you to sell future products to previous customers. For example, it takes little effort to set up a 10 percent coupon code for those who frequent your store. This may drive additional interest in your products or services without spending money on a marketing campaign.
Security Badges
A lot of customers today will look for sites that display some form of security. Whether it’s the addition of secure socket layers or simply being protected by Norton, it gives people a sense of safety. This often leads to increasing sales as the customer feels more comfortable making the purchase.
You don’t have to spend a lot of money to boost the reputation of a new online store. With the right tools, you can engage your target customers without requiring massive upfront fees for marketing. Take advantage of free Internet tools and build a stronger online business.