Are you planning an online event? There are a few things you need to do to ensure it’s successful. Here are some top tips for creating an online event:
Whether you’re managing a small, local event, or a B2B tech event, you’ll quickly find that it has many moving parts.
One of the best things you can do to ensure the success of your event is to focus on staying organised. From the moment you begin thinking about and planning your event, you’ll need to rely on collaborative docs and checklists so you can keep all of the details straight.
Consider tools like Evernote, Google Docs, and Dropbox so your whole team can stay on the same page.
Test your content
One of the best things to do when you’re planning an event, is to test your content via different online channels. You can easily do a live stream on Facebook, or a Q&A session on Twitter. By testing your content, showing your value, and bringing your followers together online, you can gauge whether your audience is ready for a dedicated online event.
Make it easy to register
People are busy. And if you’ve moved them through your sales funnel and they’re ready to register, the last thing you want to do is set up roadblocks that make registering annoying or difficult.
Your online event registration form should generate excitement. Each step of the form should build anticipation for your event, and you should throw in some of your personality and charm to keep people interested. It’s also crucial that your form works easily on both desktop and mobile devices, so your audience can register from anywhere, anytime. Think carefully about what information you actually need for the people who are registering. Keep it quick and simple- no one wants to fill out ten different forms just so they can attend an online event.
Know what you want
It’s important that you know exactly what it is you want from your event. Having a clear goal will make it easier for you to stay focused, and ensure you direct your audience towards the action you want them to take. If you’re pitching too many products or giving too many details, you’re likely to turn off your audience. It’s better to focus on a handful of products or services you think will fit them, and show them where to go to learn more.
Don’t’ forget a clear call-to-action, so they know exactly what it is you want them to do (and they’ll be more likely to do it).
Are you planning to create an online event? Have you created one before? Leave a comment below with your top tips.