It will come as no surprise to most people that Christmas is the most expensive time of the year. With all of the presents, food and festive entertainment, it’s been estimated that the average UK family spends £800 on Christmas.

    And whilst splashing out on gifts for our loved ones is something that can prove deeply enjoyable to many people, for others it can provide unwelcome additional stress in an already fraught financial environment.

    However, with a little bit of planning and some of the latest online opportunities, we can all make a few more sensible festive purchases. So here’s a run down of some quick and simple ways you can cut costs on Christmas without being a complete Scrooge!

    Sign up

    As the online marketplace becomes evermore competitive, brands will often reveal exclusive offers for anyone who signs up to their mailing list or online service. Major fashion brands such as River Island offer a range of exclusive web promotions to anyone who signs up to their mailing list which could prove handy for a last minute Christmas present for a special someone.

    And such thinking is behind the bookmaker Coral’s latest promotional strategy for their online betting campaign. This sees the brand introducing a welcome bonus for new customers so that they can enjoy a little festive entertainment in seeing how the world’s best tennis stars are ranked in the betting for the Australian Open alongside a range of other sport betting options such as football and horse racing.

    Digital discounts

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    One of the easiest ways for anyone to claim a simple discount on a wide range of products and brands is through the use of voucher codes or coupons. Many retailers such as the interiors brand Woonwinkel are able to energise their customer base by releasing a limited amount of voucher codes that can facilitate something as simple as free shipping that can definitely help to relieve the burden of the Christmas shopping spree.

    It’s become incredibly easy to track down such coupons. A quick Google search regarding a product or brand can instantly bring up a plethora of codes which can simply be typed into your online shopping basket when checking out.

    Flash sales

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    Given the speed with which brands can quickly change prices and promotions through their online stores, it has afforded many consumers the chance to snap up a bargain through some rapidly-unveiled flash sales.

    This can be seen on sites such as Free People who have anticipated the pre-Christmas shopping frenzy by slashing up to 50% off their clothing range. And in order to be the first in line to find out about such special offers, it’s becoming increasingly beneficial to follow such brands on social media sites such as Facebook and Twitter so that you can buy your way to some great festive savings.